22 Sep

Social Media Marketing Tips For Plumbers – It’s Just The Modern Version Of Word Of Mouth Advertising

So you own a plumbing business, or you are a sole trader within the world of plumbing? Great, the world would be a whole lot worse off if we didn’t have the services of trustworthy and skilled plumbers!

That being said, you may see a need to advertise, market and promote your business to increase awareness, generate new clients and make your business more successful.

For many owners of businesses which provide a service, like plumbing services, they may not initially think that social media can be of much assistance to them. Often they may be tempted to go down the traditional routes of newspaper advertising, flyers and leaflets, business cards and so forth.

Before you rule out social media, however, as a very effective way to market your business, have a think about one interesting fact; using social media to promote your company is using a modern-version of a very traditional marketing technique – word of mouth!

Few businesses would disagree that word of mouth is one of the top ways to generate sales and expand a business. So that means if you are serious about the future of your plumbing business, and want to rely on a traditional method of promotion, then you need to be using social media to your advantage.

‘Great,’ you may be saying, ‘I get what you are saying, but how on earth do I get started?’ It doesn’t need to be the mission impossible that you may initially think. In fact here come a few social media marketing tips that will get you pointed in the right direction:

Tip Number 1 – Get A Page On Every Social Media Site You Can Think Of

Facebook, Twitter, LinkedIn, and so on – get yourself an account with everyone. If you’re not sure what social media sites exist, then ask the younger members of your family or workforce, you’ll find that they are a wealth of information on the subject.

Tip Number 2 – Link Your Personal Account

If you already have a personal account on social media sites, then link it to your new business page and send out a message asking friends to like and accept your friend request.

Not only does this step generate a busier social media page, but it also instantly introduces you to the friends of your friends and so on – you see, it’s word of mouth!

Tip Number 3 – Get Posting, And Don’t Be a Bore!

Now it’s time to get people sharing your posts with others. How can you go about it? Post things that are memorable and catch people’s attention. In general to get people sharing your post it needs to be either:

– Very informative
– Funny
– Eye-catching.

You could post some great tips related to home plumbing, for example, ‘Are You Going On Vacation? Follow These 3 Steps And You Won’t Come Home To A Flooded House’.

Tip Number 4 – It’s Time For Freebies!

If there is one thing that people will happily share with others, it’s the chance to get something for free! Now you don’t need to go into debt here, just offer your services to one fortunate person.

You could hold an online competition, the winner receiving a free plumbing check-up in their home or a voucher for your services when a need arises. By making the competition fun and interactive you are sure to generate more shares, and more shares mean increased word of mouth!

Tip Number 5 – Engage Visitors

The hard work doesn’t end once you’ve set your pages up and made a few posts. To market your plumbing business and generate new customers you need to interact as much as possible with people on your pages. This company www.fairfieldcountyplumbers.com has done a great job of doing just that. They saw a 15% increase by doing so.

If a new person joins your site, welcome them. If someone has asked a plumbing related question, provide them with a thorough and detailed response. Granted they may not need your services this time, but treat them right and you will be the person they turn to when a plumbing need does arise.

So there you have it, dear plumbers, using social media to promote your skilled services doesn’t need to be rocket science. Get yourself on every social media site that you know about, link it to your personal page and make regular posts that are informative, funny or eye-catching.

To generate more traffic and attention hold a few competitions and make sure that you are quick and friendly in your engagement and interaction with everyone who visits your site. Last but not least, if you are feeling hesitant or unsure about using social media to market your business, just remember it’s nothing new; why it’s just the modern version of word of mouth advertising!

7 Aug

ECommerce Websites for Small Businesses

In very first Globe nations the Internet is currently a big part of our everyday life. We use it at work, and we utilize it in the house. It is throughout us. A person from a First World country would certainly remain in a minority if they said they had not paid for anything across the Internet or got a product and services online via an eCommerce store. In an August 2007 research it was located that in Europe, in 2006, locals in European Countries spent $132 Billion Euros (USD $180 Billion) through eCommerce Sites. In the next five years, the quantity invested with eCommerce Internet site is set to raise by 25% each year to an approximated $406.8 Billion Euros (USD $554 Billion) by 2011. It needs to be noted this only covers Europe and also does not consider the US, Asia, and other emerging regions, which would conveniently double or triple those numbers.

So, clearly, there is a substantial market place online that should be serviced by online shops as well as web sites offering products and services. As a business owner, I can see a huge market for well-established businesses in the real World to relocate right into the World of eCommerce and market online.

ECommerce Site Partners need to be evaluated for their suitability to deliver a high-quality continuous partnership that will be to your business’s best benefit for the long term.

1. A solid record of developing eCommerce Websites with a good portfolio and testimonies
2. Hosting with trusted and also strong Web links
3. Great layout and also development team with > 5 individuals to make sure sufficient assistance in the future
4. Online Marketing Professionals with tried and tested record of success and a good portfolio of well-established customers – THE solitary most important attribute of any store – obtaining visitors through the doors!

As an entrepreneur, I would explain an eCommerce shop with Online search engine Optimization executed as a store with lots of, many different doorways into it. ECommerce Internet sites proprietors ought to identify that the, even more, people you get to found your site the, even more, sales you will certainly make. Search Engine Optimisation does exactly this, targeting certain expression that when searched on in Google your website turns up for. Currently, it ought to be kept in mind that the higher to the leading you complete the, even more, site visitors you are most likely to obtain. It has been received research studies that 80% of all individuals that look on a term go to one, or a lot more, of the outcomes on the very first web page (the top 10) results. So the goal with Search Engine Optimization is to obtain on the very first webpage as well as in the leading ten outcomes shown for a provided search term. So your goal in choosing a companion should be concentrated on good site layout but even more on online marketing and also exactly how they can assist you to spread the word as well as get visitors to your internet site.

An eCommerce website supplies numerous advantages to the underlying company. It gives the business an additional dimension and also as pointed out over if applied with Search Engine Optimization, numerous entrances into the store. With more customers comes a lot more revenues – everybody identifies this truth. An eCommerce Store likewise gives Interstate, National and even international reach for your product or service. With a Global eCommerce system, you could reach the limits of the Globe as well as supply product, creating a Global Brand Name in brand-new emerging markets.